Saving wildlife with virtual reality
In Australia, cats kill more than one million wildlife every day. And with felines being notoriously independent, most owners believe it’s too hard to keep their pet happy and healthy indoors. To educate owners, we first needed to capture their attention. Enter Cat VR - the world’s first pet-friendly virtual reality
Supporting the immersive experience for cats, safecat.org.au is a website designed to create a community of cat lovers sharing tips and advice on how to offer a safe and enriching life for cats inside, and a safer environment for native wildlife outside.
We also sent PR kits to midia companies, social influencers and vets. The boxes contains a mini Cardboard VR headset, brochure, poster, digital version of campaign assets and a letter from Zoos Victoria.