Our society is obsessed
with fictional stories and
priorities them above
Faced with alarming statistics around the environmental impact
of domestic Cats in Australia, in partnership with Zoos Victoria, we created
a campaign to encourage pet owners to keep their furry friends indoors.
Press Release Kit
To get peoples attention we sent PR kits to midia companies, social influencers and vets. The boxes contains a mini Cardboard VR headset, brochure, poster, digital version of campaign assets and a letter from Zoos Victoria.
Supporting the immersive experience for cats, safecat.org.au is a website designed to create a community of cat lovers sharing tips and advice on how to offer a safe and enriching life for cats inside, and a safer environment for native wildlife outside.