Context

 

In Australia, cats kill more than one million wildlife every day. And with felines being notoriously independent, most owners believe it’s too hard to keep their pet happy and healthy indoors.

 
 
 
 
 
 
 

Cat VR

To educate the owners first we needed to grab their attention. Enter Cat VR - The word’s first pet-friendly virtual reality. The buzz created for this technology drew people in where they quickly learned they didn’t need VR to keep their cats indoors (and away from wildlife), because simple household hacks are even better.

 
 
 
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GOOGLE

”We have been working on PURRR-R ourselves. You are in for some furry competition.”

 

Lina Pennachia Lee:

”We have to buy one of those to our cat”

Matthew Salvage:

Is this satire? Is someone taking the piss?”

 

Melissa Drysdale:

”How do I get one please?”

 

 
 

Website

 

Supporting the immersive experience for cats, safecat.org.au is a website designed to create a community of cat lovers sharing tips and advice on how to offer a safe and enriching life for cats inside, and a safer environment for native wildlife outside.

 
 
 
 
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