RAFFI MARTINS
 

An Instagram account that helps finding missing kids.

Desaparecidos.gov is a Brazilian entity that helps and supports families whose member are lost. However, its not a simple task since Brazil is one of the biggest countries in the world. To give Desaparecidos.gov a little hand, we decided to create a fun and helpful Instagram account, where people could play the digital version of the famous "Where's Waldo" and and also get to know the history of missing kids in São Paulo and potentially help to find them.

 
 
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The results

The campaign was a big success and quickly became news on major medias in Brazil and overseas. Hundreds of dollars in spontaneous media and most important, in less than 2 months we managed to find a kid: Daniel, lost since 2014 and now he is back to his family.

 
 
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Running. It's hard. It's painful. It's risky

The rewards are far from guaranteed. You have to have the total control of your mind and body otherwise you might become your own enemy. Based on the insight that when running you are your worst adversary, we came up with this campaign for Gatorade. #youVSyou

 
 
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Airbnb brings the world closer.

With that in mind, we came up with a print campaign to remind people the world is not as big as it used to be. With Airbnb you can travel to the most remote places on earth like Iceland or even mainstream places like China and still belong. Find a place to call home no matter where you are.

 
 
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