An Instagram account that helps finding missing kids.
Desaparecidos.gov is a Brazilian entity that helps and supports families whose member are lost. However, its not a simple task since Brazil is one of the biggest countries in the world. To give Desaparecidos.gov a little hand, we decided to create a fun and helpful Instagram account, where people could play the digital version of the famous "Where's Waldo" and and also get to know the history of missing kids in São Paulo and potentially help to find them.
The campaign was a big success and quickly became news on major medias in Brazil and overseas. Hundreds of dollars in spontaneous media and most important, in less than 2 months we managed to find a kid: Daniel, lost since 2014 and now he is back to his family.