Context

 

Isobar is a Digital Adversing Agency with a wide range of professionals, from different disciplines, working together to deliver complex ecosystems. The design of our own beer had to demonstrate that Isobar works more effective and in a collaborative way.

 
 
 
 

Process

 

Using the office floor plan as a guide, we created a grid by connecting every desk of our teams. Every person represents part of the grid. The grid gave us the freedom to create an elegant typeface, using simple squares as a module.

 
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“Values” typeface

 

The result is a recognizable typeface. The modules connects perfectly to each other and works just fine in large and small formats. Compared to other beer labels, the new design stands out, putting Isobrew in a unique place.

 
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Label

 

The new identity has a futuristic style that aligns perfectly with Isobar’s vision: “A global agency that delivers digital transformation, powered by creativity”. 

 
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PUBLICATION

 

RECOGNITION

 

COUNTRY

Australia

 

PUBLISHED

2017