Online shopping is only getting bigger across Australia; testament to this is Amazon’s imminent entry to the market. In response to this, Australia Post has partnered with over 40 retailers to launch Shipster. For one low monthly fee, members receive unlimited, free shipping from partner merchants. Isobar was tasked with the development of the visual identity and branding of this new product, along with the launch strategy, and campaign planning, for Shipster.​​​​​​​