The Make Them Visible Foundation (MTVF) raises resources for a collective of organizations across the country that combat homelessness and hunger.
We created a provocative campaign to raise awareness and generate funding for our homeless neighbors through storytelling. Our social media campaign, Unspoiled Lives, pits the stories of fictional TV characters to stories of real individuals experiencing homelessness.
The campaign was launched with an emotionally disruptive film, thoughtfully enlightening viewers that the road to homelessness is complex, often devastating, and yet, not void of hope.
After the launch film, we released episodes on Facebook to draw our audience into the true stories of real individuals and to help change the story.